Answering Forward Feature Questions

For this task, I had to call in forward feature briefs and deadlines from editors of publications. For this, I used Gorkana to find the most appropriate person to email for the briefs.

Once I had received the briefs from the editors, I then researched the answers of the questions, ready for a colleague to write the feature in full. This particular forward feature was for OOH Magazine, for the client McCain Foodservice.

1. How big is the fast-casual market? 

10% of whole market but has grown 500% since 1999.

https://www.franchisehelp.com/industry-reports/fast-casual-industry-analysis-2018-cost-trends/

2. What are the most popular fast-casual foods? 

In 2015, pizza-focused chains were all the rage, with sales expanding a whopping 36%. Concepts with a niche-focus such as BBQ, health-based or with a specific ethnic focus grew 17%, and chicken-based establishments grew at 16%.

https://www.franchisehelp.com/industry-reports/fast-casual-industry-analysis-2018-cost-trends/

3. How can you speed up your service of fast-casual foods?

Use of technology – digital menus, ease of payment

Reservations and delivery, automated ordering services

https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/ConsumerIndustrialProducts/deloitte-uk-casual-dining-market.pdfpage 6

4. What trends are emerging in fast-casual dining? 

Informality

Healthy eating

Home delivery

Value scrutiny 

https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/ConsumerIndustrialProducts/deloitte-uk-casual-dining-market.pdfpage 5

5. What one tip would you give for increasing revenue through fast-casual sales?

Technology innovations – similar to point 4.