Email pitch for Product Pages or Features

This email was sent to consumer press to try and obtain coverage for Woodstar, a low alcohol wine alternative, in any product pages round ups that they might have been running.

Hi (name),

I hope you’re well. 

I am contacting you in regard to any upcoming opportunities to feature Woodstar in low/no alcohol features or product pages that might be available. 

As you may be aware, the drinking rate among Britons is at its lowest in eighteen years and research now suggests that consumers are more focused on the experiential brands. Woodstar is the perfect new addition to the low/no alcohol category with an ABV of 1%, making it a great alternative for those wanting to keep the ritualistic experience of drinking wine whilst reducing their alcohol consumption. The acai berry blend is also a healthier option with just 23 calories per 125ml serving with no artificial colours or flavourings. 

The blend is skilfully crafted with French blackcurrants, blueberries and cherries, together with botanicals, orange blossom honey and a hint of cocoa, recreating the ritual experience traditionally associated with wine. The depth of flavours means that it is perfectly paired with fish, meats and cheese. 

Do let me know if this is of any interest, and I can get more details sent over to you.

Francesca